Which Social Media Channel/s Are Best For Your Business?

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Which Social Media Channel/s Are Best For Your Business?

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I’m asked regularly (and increasingly in recent months), which Social Media channel/s represent the ‘new’ and ’emerging’ channels of choice for consumers.

The release of the Australian Social Media statistics for May essentially show more of the same for the most part. In other words, putting aside the significant growth on Instagram (32% in the past year), it’s pretty much business as usual.

And that means Facebook is still the largest consumer market in Australia for Social Media Marketing, with 14 million users. Instagram (which, incidentally is owned by Facebook), currently has 5 million users.

The choice of Social Media channels for your business, however, is about more than just numbers. It’s about where your target market can most effectively and efficiently be reached and that depends on a multitude of factors.

So how do you know which Social Media channel/s are going to be the most effective for your business? Time for a few questions.

1. Are you operating a B2B or B2C organisation? Or both?

2. Who are your target market/s? Which Social Media channels are they active on?

3. What are your objectives on Social Media?

Once you have the answers to these questions, you can start to understand more clearly which channel/s will work for your business.

Get in touch if you’d like our guidance on the best practice approach for Social Media and advice on how to utilise the channels that are right for you in the most effective way possible by outsourcing your Social Media Management.

In the meantime, here’s the Social Media Statistics compiled by SocialMediaNews.com.au for May 2015.

1. Facebook – 14,000,000 users (steady)
2. YouTube – 13,750,000 UAVs
3. WordPress.com – 5,800,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Tumblr – 4,500,000
6. LinkedIn – 3,550,000
7. Blogspot – 2,800,000
8. Twitter – 2,791,300 Active Australian Users (see calculation)
9. WhatsApp – 2,400,000 Active Australian Users (see calculation)
10. TripAdvisor – 2,100,000
11. Tinder – 1,500,000 Australian users (my estimation)
12. Yelp – 1,500,000
13. Snapchat – 1,070,000 Active Australian Users (see calculation).
14. Flickr – 660,000
15. Pinterest – 330,000
16. Reddit – 150,000
17. MySpace – 105,000
18. Google Plus – approx 60,000 monthly active Australian users (my estimation *revised*)
19. StumbleUpon – 48,000
20. Foursquare/Swarm – 25,000
21. Digg – 18,000
22. Delicious – 16,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).


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